Hello, I’m Nicole.

I’m a Product Design Leader driving design strategy, innovation, and growth for consumer-facing experiences.

Throughout my 20-year career, I’ve led multidisciplinary design teams across various industries, delivering high-impact results through strategic leadership and visionary design that drive business growth.

In addition to fostering professional development in my teams, I am passionate about wellness and personal growth, teaching yoga and fitness in my community.

Case Study Previews

Multi-Product Transition:
Design Strategy, Vision, and MVP Execution

Dropbox
Director of Product Design, Growth
Faced with the complex challenge of transitioning Dropbox to a multi-product offering to diversify and drive growth, I initiated and led a 9-month strategic design program. This involved defining and aligning a shared vision of the customer’s multi-product experience, developing an 18-month phased roadmap, and directing design strategy across 8+ organizational teams, from contributors to VPs.

This effort culminated in the successful launch of an MVP that drove $3.25M NNARR, influenced company strategy, and laid the foundation for future bundled offerings, packaging experimentation, and long-term growth, while expanding the scope and impact of Growth Design.

Re-envisioning the Customer’s Browse Experience

Old Navy, Gap, Athleta, Banana Republic
Gap Inc. Director of UX., Ecommerce and App

To support Old Navy's strategic goal of becoming the #1 denim retailer, I led a highly collaborative, rapid reimagining of the browsing experience, focusing on improving denim quality perception and customer satisfaction. I assembled and led a small cross-functional team to create solutions that enhanced quality perception and addressed key customer needs. The ongoing partner and stakeholder collaboration allowed us to secure executive approval for a phased rollout of new Product Detail Page features across the other three brands.

This initiative ultimately drove a $25 million boost in annualized revenue, a significant increase in customer engagement, and measurable progress toward Old Navy's "denim domination" of the market.

Innovating Fit and Inclusivity Through Experimentation

Gap
Gap Inc. Director of UX., Ecommerce and App

I spearheaded a size inclusivity initiative with a small cross-functional team, focusing on providing greater fit and size context during the online denim shopping experience. Grounded in foundational research that revealed customers' emotional needs around fit, body confidence, and the desire for a positive shopping experience, we experimented with real customers and employees as models, testing the need for more body types on product pages.

This initiative influenced the brand’s marketing, photography, and product strategies, resulting in increased revenue, improved customer loyalty (NPS), and the development of a size inclusivity-focused pilot roadmap that enhanced both online and in-store experiences.

Learn more about my work

Looking Forward

I’m currently seeking a full-time design leadership role in wellness, commerce, or growth, working remotely or hybrid in the SF Bay Area.

I aim to continue leading a multidisciplinary design team focusing on design strategy and innovation.